Search engine optimization is an important part of digital marketing. Your website can be ranked higher in the search results page if you follow few important SEO techniques. The higher your website gets ranked the more traffic you can expect on your website.
SEO techniques are split into on-page SEO and off-page SEO. The on-page SEO is all about the changes that we can do on the website to rank higher in SERP (Search Engine Result Page).
On-page SEO include meta tags optimization i.e title, description and other important tags. Apart from that, in on-page SEO, also it is important to optimize internal links, website navigation, website content, keywords density, all these are very important factors that play major role in on-page optimization. A professional SEO company can help you to optimize your website with the most effective on-page SEO techniques.
Here are a few on-page optimization techniques that can be followed to get better website rankings in search engine results page (SERP):
Use Page Titles with Keywords
The title is the most important factor in page rankings. Each of your pages should have a unique title and it should include the main keywords for that page. Whenever somebody searches through keywords your post has a good chance of showing up because you have used those keywords.
You should use the keywords you are trying to rank for. The title must be simple, understandable and right to the point.
Write Effective Meta Descriptions
Meta description are an important part to have in your search engine result pages. It is the only place in the search engine where you can get a free ad copy. Now, meta description can be written up to 300 characters. You can use this space for call to action, unique value propositions, brand name, geographic location and other details about your business.
The description is also an important place to use keywords for your content as they are used in search results when your page is listed.
Check Your URL Structure
You should use search engine friendly URLs. These bring better crawling. Short URLs and the URLs with relevant keywords perform better.
You should use the keyword phrases naturally while demonstrating what the page is about. It is good for the search engines to assign value and the user as the URL is understandable. You should keep it simple, easy to read, recognizable and keyword rich.
Check the Body Tags (H1, H2, H3 etc.)
When you write articles or blogs you should break your content into small paragraphs to make it easy to read. These sections are given heading where the tags H1, H2, H3… are used.
Usually H1 is used for the main page title and the subsequent headings are issued H2, H3 etc. The search engine uses this to determine what is important within your content. Therefore, you should use keyword rich headlines.
Use the Right Keyword Density
Using relevant keywords in your content is important. It helps the search engine to know what the content is about. Although you should not repeat and overuse keywords just for search engine robots. This can lead to your site being banned by search engines.
You should keep the keyword density between 2-3%. This practice avoids keywords stuffing in the content. Also, it upholds the quality of the content by not repeating the same words or phrases multiple times in one page.
Optimize Your Images
You can use images on your pages that are relevant to the topic. You can use these images to improve your website SEO. All the images that you must be using should be of high quality. You can also use relevant keywords in title and alt text to increase the relevancy factor of your website, this will help your website to rank higher for your relevant keywords more quickly.
You can use attractive images with Alt text and title. Image optimization techniques are used by various SEO companies to get the maximum benefits.
Increase the Loading Speed
If your site loads faster, this will influence your users. This is also one of the most important factor that helps your website to rank well in SERP. You should use the top hosting company to get better speed for your website.