Mobile and Loving It-What Makes the On-the-Go Generation Reach for Certain Games?

Millennials are constantly on the go, and it’s easy to see why. They are more connected than any other generation, job demands have increased and they are constantly going from one place to another. This has surprisingly led to an increase in mobile gaming, but you can see why when you notice what types of games are more popular and when they are being played.

Both Detailed and Simple

Games that are both detailed and simple, such as the Final Fantasy XV app at , have gained a lot of followers from millennials. These are games that have simple mechanics that one can easily learn and abide by to build the strongest party, but they are also detailed with rich stories and numerous options and abilities.

This formula has proven popular in general with most audiences, but millennials seem to love this the most because it allows them to get as immersed as they want without having to struggle with learning difficult mechanics.

Easy to Follow

Nearly every game now has push notifications. Normally these notifications are used to tell players about deals with in-app purchases or to just remind them to play the game, but they can serve a much better purpose for on-the-go gamers.

This LoL tier-list is made with the assumption that you commit to playing the champion for atleast 10 to 20 games based on the champion’s

Since millennials are often going from one place to another, they don’t always have the time to sit down and pay attention to their game. Games with live mechanics that rely on human players can use these notifications to their advantage.

Players can take their turn and do whatever they want before turning off their mobile device. The notification will alert them to anything that requires their attention, such as taking the next move or defending their kingdom. This ensures that millennials are able to keep up with their games even if the phone is in their pocket.

Proper Advertisements and Monetization

There is a right way and wrong way to put advertisements on a game. Gamers of all types hate advertisements, but they will put up with them to an extent in exchange for a free game.

Games that are popular usually sneak these advertisements around the border and rarely interfere with the game itself. The wrong way is to overly use advertisements and to completely stop the game so that the ad can run.

Aside from ads, developers have found that millennials are more than happy to pay for in-app purchases as they give an advantage to players who are willing to spend a few dollars. The proper use of ads and monetization can actually increase play lengths and overall enjoyment, while overuse of advertisements will cause gamers to uninstall the app.

Franchise Love

Numerous franchises have popped up with millennials and have contributed to their childhood and overall entertainment. For example, most millennials are aware of Final Fantasy, Pokémon and Mario. All of these franchises have multiple mobile games that allow gamers to enjoy the franchise from their smartphone or tablet.

While these games are not always the most popular, consider Mario Jump’s poor performance, but they almost always get a massive number of downloads. That’s because gamers know that they will likely get a quality product while playing with characters or mechanics that they are already drawn to.


Millennials are always on the move, which has contributed to the rise of mobile gaming. From just being easy to play to allowing these gamers to enjoy games whenever there is downtime, it’s easy to see why this generation has made this market so large. There are no signs of mobile gaming slowly down, so expect this trend to increase as more games are developed and downloaded each and every day.

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